Many businesses use a generic approach to email marketing, sending the same message to all subscribers regardless of their individual interests or behaviors. This lack of personalization often leads to low engagement rates, such as poor open and click-through rates, as the content may not be relevant to each recipient.

Many landing pages are designed as static catch-alls aimed at a broad audience. They fail to address specific visitor concerns or adapt based on the user's source, past interactions, or demographic details. This often leads to a lower conversion rate because the content isn’t compelling or relevant enough to prompt action.

When visitors don't see content that resonates with their specific needs and interests, they are less likely to convert. Personalization has been shown to significantly lift conversion rates by making content more relevant to each individual.